How Many Revision Rounds Should You Actually Offer

The short answer: most designers offer two or three revision rounds per phase. Define what a round is (one set of consolidated feedback), put the number and the price for additional rounds in the contract, and ask clients to send feedback all at once. Unlimited revisions sound generous but quietly eat your margin.

Unlimited revisions feel like good service until a project hits round nine. A clear, reasonable limit protects both the quality of the work and your time.

Key takeaways

• Two or three rounds per phase is the common range.
• Define a round as one consolidated set of feedback.
• Price additional rounds in advance.
• Strategy upfront reduces revisions later.
• Unlimited revisions usually lead to worse work.

How many revisions should a logo or website include?

Two or three rounds per phase works for most projects: for example, two rounds on concepts and two on refinement. Fewer can feel restrictive. Many more signals an unclear brief rather than generosity.

What counts as one revision round?

One consolidated set of feedback from the client, applied together. Ask for all feedback in one document or review session, from all decision-makers. Piecemeal feedback over days is what turns two rounds into eight.

How do you handle requests beyond the included rounds?

Treat them as additional work at a stated rate, handled through a simple change order. Keeping Scope Honest shows how. Mentioning this at kickoff makes it feel normal rather than punitive.

Why are unlimited revisions a bad idea?

They remove the incentive to give focused feedback, drag out timelines, and often produce a watered-down result as the design gets pulled in different directions. They also make projects unprofitable, which you can see clearly if you track time. Time Tracking Without Making Your Team Hate You covers that.

How do you reduce the number of revisions needed?

Do strategy first, present one strong direction tied to that strategy, and present live so you can explain decisions. Clear process up front is what keeps revisions low. branded by's 8-stage rebrand process is a good example of approvals built into each stage.

Frequently asked questions

Should revision limits be in the contract?

Yes, along with the rate for extra rounds.

What if the first concept completely misses?

If it clearly missed the agreed brief, many designers treat the redo as a reset rather than a round. Decide your policy in advance.

How do I tell a client they've used their revisions?

Plainly and early: We've completed the two included rounds. Happy to do another at our standard rate, or we can finalize now.

Where to go from here

Revision policies are covered inside Brand University. Pair this with The Scope Creep Playbook, and join Brand University on Skool.