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Why Most Designers Are Undercharging (And It Has Nothing to Do With Skill)
1 Apr.
Evan Barnes
 Browse Articles
4.8
from 700+ Designers
Join for free
Why Most Designers Are Undercharging (And It Has Nothing to Do With Skill)
1 Apr.
Evan Barnes
 Browse Articles
Build With Intention
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6-Figure Design Agency
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Build With Intention
900+ Designers Worldwide
6-Figure Design Agency
Specialize. Position. Grow.
Stop Winging It
Expert-Led. Community-Driven.
Close Better Clients
Free to Join

Everything They Don't Teach in Design School

How to Design a Logo When You Have No Ideas

A repeatable, hands-on process that takes you from blank canvas to confident brand concept — in under two hours.

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The step-by-step framework for building a predictable, six-figure design business in 90 days.

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Learn to run structured discovery calls, build a simple inbound/outbound system, and close with real confidence.

5-Figure Websites in 6 Weeks

A repeatable, hands-on process that takes you from blank canvas to confident brand concept — in under two hours.

Google Ads 1-Day Sprint

Add a recurring Google Ads retainer to your service offering and close it in a single day.

High Ticket Brand Guide Frameworks

Over $150K in real client brand guides — InDesign and Illustrator files you can explore, study, and adapt.

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I stopped feeling scattered and started operating with intention and direction almost immediately.
Nicole Bowen
I broke into the video game industry. Defining the gap was an obstacle I faced, but in pushing through, I feel great about where I'm headed.
Jeshaiah Bretz
II took a bit for us to choose the right niche. Once we locked in a direction we were able to grow our agency more predictably. We currently have 7 clients and growing.
Ben & Mar Clemson
Brand University completely changed how I think about positioning myself in the tech industry, as well as measuring outcomes.
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The Brand University Reading Room

The Design Agency Operations Playbook: How to Run and Grow Your Agency Day-to-Day

A 6-figure design agency runs on systems, not just talent. Here’s the day-to-day operations playbook — client acquisition, project delivery, financials, team management, and the weekly rhythm that keeps it all running without chaos.
Apr 13
Evan Barnes

How I Made 6 Months of Social Content in One Day Using Figma, Hopper HQ + ManyChat

I made 6 months of social content — 3 posts per day — in one focused work session. Here’s the exact system: Figma for production, Hopper HQ for bulk scheduling, and ManyChat to turn engagement into leads automatically.
Apr 13
Evan Barnes

How to Outsource Like a Real Agency Owner (and Why the BU Creator Board Changes Everything)

Outsourcing isn't a last resort. It's the move that separates freelancers from agency owners. Here's what to hand off first, where to find great designers (including the BU Creator Board), and how to brief them so nothing falls apart.
Apr 13
Evan Barnes

The Design Agency Operations Playbook: How to Run and Grow Your Agency Day-to-Day

A 6-figure design agency runs on systems, not just talent. Here’s the day-to-day operations playbook — client acquisition, project delivery, financials, team management, and the weekly rhythm that keeps it all running without chaos.
Apr 13
Evan Barnes

How I Made 6 Months of Social Content in One Day Using Figma, Hopper HQ + ManyChat

I made 6 months of social content — 3 posts per day — in one focused work session. Here’s the exact system: Figma for production, Hopper HQ for bulk scheduling, and ManyChat to turn engagement into leads automatically.
Apr 13
Evan Barnes

How to Outsource Like a Real Agency Owner (and Why the BU Creator Board Changes Everything)

Outsourcing isn't a last resort. It's the move that separates freelancers from agency owners. Here's what to hand off first, where to find great designers (including the BU Creator Board), and how to brief them so nothing falls apart.
Apr 13
Evan Barnes
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