State of Design Business 2026

Help us build the first real benchmark for how designers price and grow. It takes about 5 minutes. All answers are anonymous and reported only in aggregate. Everyone who responds gets the full report before it goes public.

About your business

1. Which best describes you?
2. Where are most of your clients?
3. How long have you been running your design business?
4. What services make up most of your revenue? (pick up to 3)
5. Do you specialize?

Pricing

6. What do you typically charge for a full brand identity project?
7. What do you typically charge for a small-business website?
8. How do you price most of your work?
9. Did you raise your prices in the last 12 months?
10. Do you require a deposit before starting work?
11. Roughly what share of your proposals turn into paid projects?

Clients and AI

12. Where did most of your new clients come from in the last 12 months? (pick up to 2)
13. How are you using AI in client work? (select all that apply)
14. How has AI affected your pricing?

The bigger picture

15. What was your revenue from design work over the last 12 months?
16. What's your biggest challenge right now?

Optional

17. What's one piece of advice you'd give designers about pricing?
18. Email for early access to the report

Only used to send you the report. It is never published or tied to your answers in the report.

19. Want to be listed as a contributor?

We'll credit participating studios, with a link to your site, in a contributors list when the study is published. The list is published separately from the results, and your name is never tied to your answers.

Thank you! Your answers are in. If you left your email, you'll get the full State of Design Business 2026 report before it goes public. Know a designer who should add their numbers? Send them this page.

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